This article originally appeared in the match day programme on 2nd December 2023 for the men’s game WBA vs Leicester City dedicated to the Rainbow Laces campaign. In the vibrant and diverse world of football, certain clubs and initiatives shine as beacons of inclusivity and diversity, exemplifying the unity that the sport can foster within communities. Proud Baggies, championed by West Bromwich Albion Football Club, stands as a remarkable testament to the power of inclusivity, welcoming everyone regardless of gender, sexual orientation, ethnicity, or background into the footballing family. The Foundation of Proud Baggies Established in 2017, Proud Baggies was founded on clear principles to enhance the environment for WBA’s LGBTQ+ fans. Led by founder Piero Zizzi and Neil Basterfield, a dedicated group of volunteers runs the not-for-profit organization . Their considerable experience in sports marketing, human resources, and diversity and inclusion drives the organization's growth....